If you have a website and want to find an option to install a code follow-up, from here we're going to talk about a new way and easiest way to do it. Google Tag Manager, what is it for?
What is more likely is that sound the remarketing tags or pixels in platforms such as Google Ads, LinkedIn, Facebook, Twitter, or Google Analytics. Well, it is of codes or tags in charge to measure the performance of our advertising campaigns, to optimize the SEO of your website and analyze the KPIs.
Now, at the time of to manage these tags, it can be a complicated task, not only because we have to try the tags, but because you need to be frequently updated. However, if you want to simplify the entire process, Google Tag Manager is the solution. It is a free tool we will provide you with all the information you need.
What is Google Tag Manager and how it works?
It is a free tool that serves to manage labelsso you can manage your pixels or tags without editing code HTML or JavaScript and everything in the same place. In addition, with it you can add and update your tags to track conversions, to analyze your web or collect information. We talk about the quick and easy way to manage the tags of your page.
Google Tag Manager works with the labels from Google and other applications, so that will allow you to edit your tags whenever you want to get the best results. Without a doubt, this process has changed a lot because when the administrators of labels saw their light, they were not tools that are too accessible. Luckily, today we have a free product and easy to handle so that you can monitor any marketing strategy.
Google Tag Manager it is presented as a panel that measures web analytics. Its interface is very dynamic and friendly so you can use it without needing the help of a provider of web development to replace the codes of the labels.
Now that you know what is Google Tag Manager, we have to remind you that account with the help of Google Tag Assistant, a tool for the Chrome browser that will allow you to register tags and any interaction of a web site.
Also you should know that in order for a digital store, and Google Analytics into one, you can install the lines of code in different ways. On the one hand, you can include the codes of Google Tag Manager in the "head" and "body" manually. The truth is that there is a process too complicated, even less for a programmer, but you also have the option of installing a plugin on your WordPress, Google Tag Manager woocommerce.
What can be done with Google Tag Manager?
Do you want to know what are the main benefits Tag Manager and how does it work? Read on and we will address the issue.
Organize your tags quickly
If you do not have a tag manager like this, it will be necessary to add tags to the web manual after monitoring the activity on a regular basis, as well as fix problems, or delete codes have expired.
In addition, with the object of analyze user behaviormany times it is necessary to use multiple tags in advertisements, form submissions, clicks on custom campaigns, etc.
However, what is certain is that it is difficult to manage so many tags on a website. In addition to spending a lot of time and effort, it can be a cost is quite high. Now, Google Tag Manager simplifies everything and makes the process more agile.
The idea is to reduce the number of tags needed, and store all the codes in the same space. Thus, the monitoring data will remain properly organised and tidy. In addition, you do not need to be a developer or programmer to implement code and make changes.
Costs of low technology
Google Tag Manager is a tool more economic that will allow you to deploy and debug labels quickly and easily. That way, your team can devote more time to perform other tasks in order to leverage the resources of your company.
Since Google Tag Manager it is free, the cost assigned to your software budget will be zero. In spite of everything, the errors may appear at a given time.
To to avoid duplicate codes and to keep everything secure and organized, it is advisable that you put into practice some things like the following:
- Set goals and track
- Does not include many labels together on your website, to avoid slowing down the load time.
- Disable or remove tags that no longer serve.
- Do not add custom HTML tags that will have an impact against the current code.
- Before new implementations, set alerts analytical.
Increase the value of web analytics
Google Tag Manager send information to Google Analytics to analyze efficiently the web. So you can tell what pages of your web site need to be improved or what have optimal performance.
Web analysis can make the following checks: sources of traffic, blog posts, time navigation of the user, the pages you view in real-time, location and the device used by visitors, the sections with more conversions, or the tabs with the highest rate of abandonment.
Follow-ups based on interactions
Google Tag Manager is a great tool that will allow you to activate all kinds of labels in any situation. For example, when the user presses the "Add to cart". And is that you can include clicks on the submission of forms, buttons, etc.
If the labels implemented Google Tag Manager fail or do not function as they should, it is possible to fix it easily by adding a previous version. Also, you can name them and give them descriptions that are customized to facilitate changes and updates.
How to use the Tag Manager?
Google Tag Manager is an excellent tool for power manage labels marketing smoothly and efficiently. What is certain is that you'll be able to use it for more than just tracking the traffic of your website. Is it not perhaps you can think of plenty of reasons to create labels? If you don't know how to do it, don't worry because on the Internet you'll find a multitude of tutorials for setting them up in Google Tag Manager.
It is possible to install Tag Manager via a plugin. In addition, it is as simple to use as you copy and paste a code. The advantage of using this system is the speed and security to avoid touching other codes of your website. However, the disadvantage lies in the fact that the more plugins you add, the most affected will be the performance and speed.
The second option consists in install Google Tag Manager manually, for which it is necessary to enter in the editor in the WordPress and modify the code. If you are not a programmer, perhaps you find it's a complicated process, although there are online tutorials that explain the process step-by-step to see a little bit of light.
How to create account in Google Tag Manager?
If you already have a Google account, it is really simple. Just go to the page of GTM and click on "Register now". It's that easy.
From here you'll have a tag manager important for you to easily update the codes and tags to your website. In any way, we will see the steps to follow to create an account in Google Tag Manager:
- Go to the page of Tag Manager.
- Click on "Register now".
- Select the Google account with which to log on and click on "Create an account".
- Complete the fields with the data of your account: the country, the name of the container or application and project type.
- Accept the terms of GTM.
How to link Google Tag Manager with our web site?
Find out how to make it through these simple steps:
and the second below
. For the tool to work well, must be added to both.
- Once you complete the process of account creation and acceptance of the terms of use, an image will appear with the code of GTM, which must be added to the source code of the web. If you have an account with the editor of WordPress, you go to "Appearance" and then the theme editor.
- Then it searches for the file header.php and insert your code. The first code should be added below the label
- After updated the file to save the changes and go to Google Tag Manager to click on "Ok".
As we said before, if manual installation is a very complex task for you, use a plugin. Just go to "plugins" and search for the appropriate. Once you find it, tap "Install now" and activate it. If you have done this correctly, you will see "Google Tag Manager" in the settings section. Click on it and enter the ID of GTM, arranged in the top right of the interface.
