Do you want to know what it is the link juice, how it works, and how much important it is for SEO?
If you want to understand better the definition of Passing Juice and how it applies in a strategy of organic positioning, keep reading because once you master this concept, you will be able to start monetize with google adsense and start making passive money.
That said, before you begin we recommend that you read our article where we give you the 5 best SEO tools to compete as a professional in the digital marketing.
What is Link Juice?
The technique of the Passing juice it is that through which a web page with a great authority transferred that authority to the landings, for which it is linked. That is, there is a transfer of authority through links to other pages where the content that makes reference to the link will be more extensive and, therefore, of higher quality.
This procedure is one of the main reasons for which, to any website or online portal, you will always want to get links from pages with a large number of visits and with a great reputation.
In the field of SEO (Optimization for Search Engines), the strategy of links is one of the most important procedures when you think improve visibility everything a domain website or a specific URL (being one of the most important aspects of the popular factors seo on page).
Get links from pages that take a long time to be concerning will be the key to achieving a greater and more rapid push into the desired positions. These pages are those with the highest authority (Domain Authority) because it also feeds the authority of a domain, and distribute part of it to the linked pages.
Therefore, the Passing Juice it is the main reason for the pose all the strategies to get backlinks or inbound links to a URL. Today, it is one of the key mechanisms in issues of positioning.
What is Link Juice?
As we have already mentioned above, the main objective of the Passing Juice is to get the transfer of authority and influence a web of greater importance and relevance to another page with less reach and presence.
The more bound to be a website referring pages, the more visibility you get, and it will increase your organic traffic.
But the passing juice it also provides information about the structure of the web (you can learn more about the structure of your website with the seo tool screaming frog).
If both the external links as the site lead to landing pages that are specific to a keywords certain, will increase the usability of the structure of the site. It will be very useful not only for users, but also for the robots or crawlers Google, you will be able to readily access information and analyze it to be indexed correctly, our Url with those target keywords.
When we use links (whether internal or outbound) distribute the power and authority of our page to the linked sites. The passing juice it is also distributed within the web-site. Therefore the internal links will be very important to convey this authority to websites, strategic our web site.
Therefore, search engines recognize the structure of the web site and will also assess the quality of the links.
How does it affect the content?
No technique or procedure of Passing Juice it will be effective if the links are not of good quality. That is to say, if search engines analyze these contents and give them a low quality, we do not indexed properly on their results pages. Therefore, the importance of the quality of the content it will be crucial to the Passing Juice to achieve its objectives.
On the other hand, we must avoid over-optimization of keywords, both in the content as in the words which we will use as anchor text in the links (anchor text). Google could understand that we try to “trick” the search engine and penalizarnos evaluating the content as low-quality, so that you would not have the visibility necessary to receive traffic.
To prevent this, we have to use the semantic content strategy. That is to say, not to repeat the main keywords many times and, instead, use synonyms and variants of the key words. With this you will avoid over-optimization and the content of the page will be of a higher quality.
This over-optimization also will take it into account in the texts used as links; it will be better don't always use the main keywords as “anchor text” and use other variants, whether they are synonyms or actions as the typical “click here”. Always and when in the context of the content itself, we used our key words.
We must not be afraid to link to external contentbecause doing so towards sites of great authority of our own thematic or sector, is a practice that Google is appreciated.
