The goal of the SERP is to facilitate the search process and provide valuable information to the user you are looking for. On the other hand, is the SEOa technique of digital marketing that helps to make you more visible to a company, being one of the best options that you have to try to position ourselves as best as possible in the search engines.
In this article, we will tell you why we keep positions and lose traffic, analyzing the different causes that can cause this situation. Attention!
We maintain positions, but we lose traffic
The SERP display a list of results they are considered as relevant by the Google algorithms. However, these algorithms are not always the same and, in order to offer you content more useful and higher quality to the users, are renewed every day.
Why we keep positions and lose traffic? For the web get the best positioning in the search results, it is necessary to pay attention to every detail:
- Operation of the site
- Easy to navigate
- Content relevance
Now, in a given moment it can happen that, despite holding the same position, you would notice a loss of traffic.
What is certain is that, even if you follow having a good web positioning, if you do not follow closely the parameters and changing criteria of the algorithm of Googleyou can lose traffic.
Study of keywords in SEO
The study of key words for SEO consists of group the variants of the keyword main that may have relevance for the website, the products, the services, the content and the potential users.
After making an initial list with the key words more potential, must ordered and used according to their level of importance or priority. To carry out this research and to build your initial list, it is important to take into account the following aspects:
- Main keyword
- Search volume monthly
- Difficulty keyword
- Level of competitiveness
- Cost-per-click (CPC)
- Current position
Evolution of the SERPs Google
The SERP are the results pages of Google. Each time a user performs a query, appear multitude of answers sorted according to their degree of relevance. This level of relevance is conditioned by the algorithms or metrics Googlethat influence the SEO strategy of a company.
For that reason, it is important to know how it works and understand the features their versions more prominent. Without going more far, Google introduced us in 2021, his last name algorithm Core Update, which takes into account the utility, quality, and relevance of the content of a web page, in addition to assessing the user experience of this.
Real example
The SERP are optimal for the user, but can complicate the work of the specialists of marketing at the time of making a website stand out in search results organic despite being in the top positions of the search engine. Certainly, this is a challenge on SEO, as many of the quests can not be generating a click.
Search engines improve more and more with the passing of the years. A while ago, if we were looking at the internet the word "pizza", it appeared before us a mixture imaginable restaurants, blogs about pizza, sites, reviews, and directories.
Today, the first thing that you'll get when you search this word is a map of your town with the pizza restaurants nearby, as well as information on its definition in Wikipedia and its nutritional data.
Case study
In the case of improve the seo of a word such as "Taijutsu" for a particular web about this kind of struggle which appears, for example, at position 10, it is necessary to develop a good SEO strategy.
In the first place, do the keyword analysis to know the users that we can bring to the month and analyze the resources of SEO available, as well as their keywords, semantic and study the SERP current to obtain valid conclusions.
It is key to think of the content you create, basically, information literacy, and see how we can compete with the organic results, for example, through the creation of videos.
Following this line, it is important to analyze the competition real level SEO and identify good practices to try to improve them.
The last thing will be to establish a plan of action and strategy from the conclusions:
- Enter ALT tags in images
- Improve the linkbuilding
- Link anchor text related to the keyword from the home
Conclusions
Google is becoming more and more intelligent and, by improving your search engine, it is possible that we find that we maintain positions and lose traffic. As a result, companies need to improve your strategy in proportion.
Google has updated its algorithm many times and, although most of these updates are small, others are relevant and can happen to bill.
Since the SERP of Google follow a process of change and innovation continuing to get a good optimization for the search engines and attract our potential audience, it is need to know very well the evolution of the SERP and work on the SEO according to the information obtained. That is to say, to lead the SERP thanks to the SEO positioning, we need to discover what they are and how they work.
