If you're reading this article, it is because surely you're wondering what factors you should take into account to improve the user experience of your web or ux.
So below, we're going to reveal the most important points to control the usability of your website.
1. UX design – Responsive
This is the first factor that we are going to talk about. And is that increasingly, Google is giving much more importance to the user experience in format mobile apps. Therefore, we should bear in mind that the space is smaller, and do not have a ux design responsive, it will be one of the most important factors to keep in mind.
The reason we give so much importance to this point, is the following:
So we understand, Google uses two types of robots to analyze the web pages: The Google bots or bots that track the sites in pc version (or desktop), and the robots that crawl the web in mobile version.
At the beginning, just happens to be in our website to the robot computer, so, I checked all the elements of content, ux design, web usability for versions in desktop, and after the completion of the expedition, was going to crawl other websites.
But what has happened since a while ago until the present day? Since the robots of Google, are already prioritizing the crawl in mobile versions, before tracking the versions in your computer.
Thus, for practical purposes... what impact does this have?
I have them and a lot! Because now it has changed the paradigm of how to make a website or redesigning a site that has been outdated, because if we have to make a sketch of how we want our new website, we shall have to begin laying out the mobile site, and then adapt it to the computer.
This is what is popularly called inside the world of digital marketing: Mobile firstand with the Mobile First indexing.
And is that, it makes all the sense in the world, because as technology evolves, our habits also. That is why, today, we use the mobile phone for all: browsing the internet, looking for information, watching videos, shopping...
So, to Google, to be aware of it, is starting to penalize the sites that do not have their pages are well-optimized for mobile devices, and reward those that do opt for a good user experience.
2. Speed of loading web
Although we already talked about this in previous articles where I explained the importance of the performance and how to improve your loading speed of webthis is an essential factor to take into account for a user experience ideal.
And is that, if you notice when you walk into your website, it takes a long time to load, it is very likely that you will have to improve the loading speed of your website.
And here we are entering into a hostile ground, since there can be many factors that influence the website to load more or less slow.
To do this, we propose a few tools that will help you to get the most important points that you have to take into account, and therefore focus on:
- Page Speed (free Tool from Google)
- GTMetrix
- Web Page Test
- Pingdom tolos
As we talked more in depth about some of these tools in our article the 5 best free seo toolsthat is why if you still do not know what are the rest, we advise you to take a look.
View the main tools to check the speed of loading web, it is interesting to detail the most common aspects that will affect the speed of loading a site:
- Format and weight of the images (we recommend compressing the images to weigh little, and to be able to, they are in the format .jpg).
- Delete resources that are blocking the rendering: that Is to say, to try to get rid of all those elements which are making the website load slower.
- Cache the page: That means that, when a user re-enter our web, we can show you content that you have visited instantly (since you loaded the content the first time you accessed the website).
- Java Script: Many times, we find that we jump alarms Java Script. This means that, to the extent possible, it is advisable to delay the load time of the JS to the end, as a priority, so the burden of other items that are most important. (One of the examples of the Java Script, are the effects and animations that many times we have included on our pages, so that the contents appear dynamically. Therefore, if we are content with animations at the end of the page, it will not be necessary to load it at the beginning. In this way, we will be prioritizing the information of the principle, which will load faster).
3. Error 404
Broken links or technically known as pages with 404 errors, are those who, in the eyes of the user, are a dead end.
This is one of the worst things that can happen to a user, as they do not give any other alternative to where to go, and leave the page, never to return.
What are the main reasons why a website has pages with 404 errors?
A page gives 404 error, it may be due to many reasons. But below we'll list the most common:
- The link is broken.
- The link is faulty.
- The link no longer exists: it is very likely that has been intentionally deleted (in this case, nothing happens because Google at the end will disappear forever).
To all this, it is super important to have in mind that, if we remove a page, as if we find a page with error 404, we will have to worry about any internal link points to these.
How to detect 404 errors?
As explained in the article on the 5 best free seo tools, Screaming Frog is the best tool to know how many 404 errors we have in our web site and what they are.
4. Pop-ups or pop-up windows.
The pop-ups or pop-up windows will be another factor that will influence our user experience. And is that Google will not just convincing at all. In particular, all those pop-ups that impede the navigation, hide the content, open pop-up windows automatically by clicking on a section of the landing, and the user is redirected to another web...
It is easy to deduce that this type of practices, worsen the user experience, and incite the leak quickly.
These are some examples of pop-ups that Google considers intrusive and that, therefore, it will penalizarnos if we incorporate on our website:
To do this, if we have to or want to include pop-ups to collect data, or other information, we show some examples of pop-up windows that Google will accept:
5. Website structure
This section is closely related to the structure of web data, as well as the logic of linkjuice that we apply on our website.
And is that, this is a factor that is very crucial to guide the user when they land on our web site.
Let's imagine that the potential customer arrives at our home page. Once there, we will show you the most important categories (or that we want to show you). To do this, we have organized very well content, so that it can reach the easiest way to consume our content, or purchase our product.
If we put the example of the Home Page of Amazon, we will see that has it on their home page, the most relevant sections organized in a strategic way:
Finally, in order to facilitate the user navigation on our website, we shall have to make good use of the postcards or navigation paths. As this is going to be of great utility to the user, so you know at all times what the point is of such navigation.
6. Short sentences and paragraphs digestible read.
This point focuses 100% on the user experience. And is that when we read, psychologically, it makes us more easy to absorb the content in small doses, that seeing large blocks of text with lots of fonts.
That is why, at this point, we want to focus on the following practice:
For a better understanding of the content, we should write short sentences and paragraphs digestible read.
And there is, moreover, one of the main advantages for which it would be useful to this practice, is to display our content on mobile devices: where the screen is smaller, and the density of the words is more important.
Also, to know what degree of interest aroused our blog articles or pages within our website, we have a technique that we are going to be of great utility: the heat maps or heatmaps.
Other factors that influence the usability web:
- Text too small to read, the text difficult to read (above images) and/or elements clickable very close to each other: This is what we will be able to quickly detect with the free tool from Google: Search Console.
- Images or tables larger than the screen: This happens quite often on websites that prioritizes the optimization of the user experience in computers before that in the mobile version. And it is very common for the pictures or tables are larger than the size of the screen on mobile, and because of this, we will see how descuadra all.
- Forms: It is very common in forms, the users have a bad experience. These are some of the most common reasons for which a form can generate an experience undesirable:
- Do not keep the information: There are cases in which by clicking “send”, we forgot to complete a field. It is in this moment, in which it is important that the form is save all of the other information, so that the user does not have to fill in all the fields again.
- Messages “Form successfully submitted”: Once you submit the form, we will have to worry about displaying a message of “Sending good”, so the user will know that he has performed the action correctly.
