If you have a company and you are looking for a platform to provide visibility your products and get more sales, Amazon Seller Central you can be your best option.
It is a platform on which you set the conditions of sale and the only thing it will do is attract customers to your items.
Below, we tell you what it is and how it works Amazon Seller Central.
What is Amazon Seller Central?
Internet commerce is booming, everyone has changed their shopping for the street, on the afternoon doing scroll through the main sales pages. 60% of sales in the year 2020 is not made directly to companies that offer their own products, but it went through sales platforms such as Amazon.
If you have a company and you want to give visibility to your products, the best thing you can do is to find a selling platform recognized that expose your items to the customers, they can buy the easy way, click-through. If your genre is eye-catching and useful, you'll be able to see a considerable increase your sales in a short time.
Amazon it is the platform that more is booming at this time and to sell through it there are two options: the first is through Amazon Central Seller and the second is via the Amazon Vendor Central.
The option that we present to you today is Amazon Seller Central Spain and is intended for all those companies, smes and the self-employed who want to sell their products independently and only use Amazon as a platform.
On the other hand, with Amazon Vendor, you sell your products to Amazon so that these manage the sales as they would like. What is certain is that the decision is not up to you, but you can only enter Vendor with a invitation from Amazon and not for yourself, that's why today we will focus on Amazon Seller.
Be part of Amazon can help you boost your business in a quick way. You will give a lot of visibility and, in addition, you'll be able to offer discounts temporary for which your products are positioned in the first places of the search engine.
How does Amazon Seller Central?
The first thing you have to do to start selling on Seller Central Amazon is to register on the platform as a company, sme or self-employed and that your account is verified by the team of Amazon. The next step will be to hire the plan that best suits your needs and start adding your products on the platform.
You'll be able to add all the catalogue of your products and you yourself, you'll choose the selling price of every one of your items. To win sales it is recommended that your items are promoted and have a lower price than the price at which you sell on your web page.
If you follow the logistics of Amazon and your sales are slowly on the rise you will have no problem, but there are certain reasons why Amazon may cancel your account and that would be very detrimental to your sales:
- Your products and your customer service should be quality to follow in Seller Central Europe.
- If the product is dangerous or has many returns on the part of the customer, can get to cancelarte the account.
- There are products prohibited you will not have to sell if you don't want to close the account.
- Open new accounts after your suspension will close all of your accounts.
- If your account has been hackedAmazon will close automatically.
What products to sell on Amazon Seller?
In Central Seller Amazon you can sell products of all categories, provided that they meet the quality requirements referred to above.
However, there are some prohibited items you do not need to offer in your catalog of products if you don't want Amazon to close your account as the seller, these items are the following:
- Alcoholic beverages
- Animals
- Cars
- Clothing
- Cosmetics
- Coins
- Drugs
- Drugs
- Food and drinks no seal of quality
- Coupons lottery
- Jewelry
- Health products without the stamp of quality
- Pornography
- Tobacco
- Weapons
How much does it cost to sell on Amazon Seller?
Sell on Amazon will it mean to have a lot of benefits in your business in terms of visibility and recognition, but you will need to a paid subscription to be able to be a part of this platform.
There are two options when choosing a subscription for selling your products on Amazon Seller Central:
- Professional Plan: Pay a monthly fee of 39€, but you will not have to pay for anything every time you make a sale. Your sales will be unlimited and the amount that you will pay month-to-month is the same.
- Individual Plan: The subscription fee is free, but you'll have to pay us $ 0.99 for each item sold. It is very useful for people who are starting out in the industry and have less of 39 sales per month.
What can we do in Amazon Seller Central?
It is normal that if you've never sold via a platform, I give you a little afraid to take the risk of a sudden. May also be, that you are certain that you want to bet on Amazon Seller Central, but you don't know what marketing strategy you will work better.
Amazon has referred to this possibility and offers its customers the option to make a experiment before you publish official way of its products. The experiment consists of creating two branches, well differentiated marketing to see what works best and bet on that when the end of the experiment.
For an experiment to give you reliable results, options A and B must be very different. After 10 weeks be your products for sale, you'll be able to make a study of the data that have been collected, in order to decide which strategy is most useful to sell your products.
What is the difference between Amazon Sellers and Amazon Vendor?
At the beginning of this article, we have already mentioned that Amazon Sellers is not the only way of sell through Amazonalthough it is the most accessible for new entrepreneurs that still do not have much recognition in the world of sales.
These are the main differences between Amazon Seller Central and Amazon Vendor Central:
- In Amazon Seller, all employers have a right to sell their products always have a registration process favorable, while to be a part of Amazon Vendor you have to receive an invitation Amazon as your company has been selected.
- In Amazon Seller you sell your products to the customers and Amazon Vendor sell your products to Amazon for this to sell to customers.
- In Amazon Seller up to you to decide the sale price of your products on Amazon to Sell will be the platform who choose the price of your products.
- With Amazon Seller, when you sell a product is listed as sold your company and Amazon has simply been an intermediarywhile with Amazon to Sell when the customer buys a product is listed as Amazon has sold that article.
- With Amazon Seller you have to do a marketing work and earn your sales, however, with Amazon Vendor you can forget completely out of the sale of your products, because Amazon takes care of everything.
How to create an Amazon account Seller?
The first thing you should do to start selling on Amazon is create your account as a seller in Amazon Seller Central and that the platform will accept it.
You will need to follow these simple steps to create an account which is reliable and which Amazon does not have a problem to verify it to the first:
- Choose either the name you want to show on Amazon: it can be yours or your company. It should be eye-catching to your customers will remember.
- Make sure your information contact is correct and up-to-date so that both Amazon and the clients can contact you in case of necessity.
- You'll have to put the data of your card for that Amazon may send you monthly fees required
- Write a detailed account of the conditions of shipping and return of your products. Tries that are comfortable for the client does not hesitate to consume your products.
- Describes the extras that you offer in regards to the packaging of a gift or dedications to the time of preparing the products.
- Upload the image of the logo of the company to the extent of 120×30 pixels to the platform to accept it.
- In the description only speak of how you control your product on Amazon without trying to link it to another online store that you may have as a company.
- You choose the shipping costs you will have to pay your customers when they buy your products.
- Never you have to try to link the description or the products you sell through Amazon to your private web page. Both platforms must be very different, even if the product you sell is the same.
How to publish products on Amazon Seller?
The strategy publish your products it is basic to get customers to decide for your product and will buy from you. The ads must not only be attractive, eye-catching and affordable prices, but they have to convey confidence and security to the users who are going to consume your product.
Follow these tips at the time of publishing your products on Amazon Seller Central:
- Published by a short title, but containing the key information.
- He only speaks of that specific product and not of all that you have for sale as an entrepreneur.
- Make a description of between 80 and 200 characters maximum to be easy to read by users.
- In the title used numerical figures as long as you can.
- Used well, the uppercase and lowercase as appropriate. Do not write all of the text in capital letters, even if you think that this will attract the attention of more customers.
- The photographs should show only the product that you will sell, without accessories that are not included.
- Uses white background to take the picture of your products.
- Prevents the photos that are not of good qualitythat you could do to lose sales.
- Upload photographs of, as a minimum, 1600 pixels.
Now you know what it is and how it works Seller Central Amazon. If you've decided to begin selling your products through this platform to reach a broader audience and in this way increase your sales, take a look at the web page of Amazon and learn best before create your account as a seller.
