The Anchor Text or anchor text, is an essential element to enhance the authority and the positioning of a web site. To understand what it is, first of all it must be clear what are the parts of a link:
- The first is the URL of the destination web page that points to this link.
- And the second, is a visible text that acts as a link and that the user clicks to be able to redirect to the destination URL.
The Anchor Text is this visible text that gives us information about the content that we're going to find at the destination web page.
How do I put a link in HTML code?
Put a link in HTML is very simple. We only need to add the following code and it's done!
<a href="/en/»URL" de la página destino»>Anchor text </a>
Continuing with the Anchor Text ‘previous Difference and factors of SEO On Page and Off Page, the HTML code should be:
<a href="/en/%c2%bbhttps%3a//www.elabsconsulting.com/news/diferencia-y-factores-seo-on-page-y-off-page%c2%bb">Difference and factors of SEO On Page and Off Page</a>
Why is it so important?
- As we mentioned, the Anchor Text other than guide the users in their navigation also inform the search engines about the content you will find on the web of destiny (very relevant to the strategies of Linkbuilding).
- Increases the authority of page: the more external links to quality have the better the reputation and authority of your web site.
- Users stay longer on your website: not only is critical for the external links, but it is also essential to a good strategy of bound internal to get more traffic. If a user is reading an article and find an Anchor Text to a page, which may be useful, this user will remain more time on this website.
Types of Anchor Text
There are different types of Anchor Text. Then, we leave you a sample of each one:
- Anchor Text with URL of the site: it is as easy as adding the URL of the destination web.
- Anchor text with a name: in this case, is added as Anchor Text the name of the brand, company or product.
- Anchor Text Keyword exact: it is used as anchor text the keyword you want to position in the search engines.
- Anchor Text with thesaurus: to not repeat the same keyword exact, you can add synonyms of these keywords that will also help us to position ourselves.
- Anchor Text with generic text: would add: ‘click here’or ‘come here’.
How to make a good Anchor Text?
- Use the keywords leading to position your web site.
- Do not use the same anchor texts. Now that you know the different types test new ways to bind your web page.
- The text has to call the attention of the user to click the link.
- It is linked to specific pages that provide useful information to the reader, and not only to the Home Page.
- The Anchor Text should be related to the content of the destination web page.
We leave you with a presentation summary:
