Google Discover, previously Google Feed, consists of a function that the seeker was added to her tools for to facilitate the search the user, being accessible to Android and iOS devices.
It is presented with a list of themes, so that the user can access compelling content from the mobile phone according to your taste and interest. When you enter this function, it is seen as a series of tabs with the title of the articles, some of its content, an image and the name of your website.
Once the user clicks on any of them, Google Discover will be redirected to the page of the article. Now the companies can also take advantage of your huge traffic and find out how to appear in Google Discover to increase the number of users who see your website.
How to optimise your content to appear in Google Discover?
Google Discover provides information on different subjects associated with the sport, to entertainment, latest news and even the weather according to the location of the user.
Their goal is to provide meaningful experiences to find what you need through personalized suggestions. In this way, the user can have information at your fingertips without having to cope with the constant publishing of digital content.
It is something more than a simple search and it is a very interesting option for the user, but also for the companies that want to increase their traffic and, with it, the number of sales of their products or services.
Google Discover it offers a great visibility and many people will be able to access the web interested. This will improve the positioning of the brand, but to make this possible it is necessary to know how to optimize your content to appear in Google Discover.
From here we are going to give the guidelines that need to grow:
- Create quality content. Google is very aware of the quality content, and if they are evergreen far better to remain in force with the passage of time. If you don't do it this way, you will not get good search engine rankings. In addition, it is important to pay attention to the available formats for the text and the visuals look good and have relevance desired.
- Google Discover SEO. To create content that reaches the user, keep in mind at all times the interests of your community, and investigates what are the keywords used to include them. If you don't know very well how to do this, he hires the services of a SEO agency expert in digital marketing as Elabs Consulting.
- Discover Search Console. It is an SEO tool widely used in the online marketing to analyze the data from the urls that appear in Google Discover. In fact, from here you can view the data of clicks, impressions and CTR.
- Languages. Since Google Discover is available in various languages, if your company continues to pursue goals outside of its borders, it provides content in different languages to reach a broad audience. If you're just starting, it provides content in Spanish and in English so that your chances will increase.
- Use large photographs. The images serve to promote the interest of the user, and it is best to include them in bigger size. Yes, seeks to be of good quality, and if you can be original and attractive, the better. The post with great pictures and quality tend to have more clicks and users tend to stay more time in your origin web.
- Avoid duplicate content. Google provides good user experiences, that's why it's not going to offer post that are copies traced. The platform detects the content is not original and you can filter them to reduce their visibility.
- Add titles and videos attention-grabbing. The titles serve a very important function and should have a maximum of 80 characters to that in the feed did not see cut off. In the videos, will help to optimize the content. Keep in mind that they are easier to assimilate to the user, and very beneficial to the hour of your website to appear in Google.
- Integrate a design responsive. Google Discover is a service especially focused on the mobile devices. For that reason you need to ensure a design responsiveso that your website is adapted to mobile phones and it is easy to navigate well. The only way you'll appear on the feed of the platform.
How to activate Google Discover?
Now that you know how to appear in Google Discover, we will show you how enable and disable Google Discover from the settings of the own application Google.
The steps you have to perform are the same for both actions, so you should not worry about it. Be that as it may, the process you need to do is the following:
- Open the Google application and tap "More".
- Go to "Settings" and go to "General".
- Seeks to "Discover" and turn it on or turn it off depending on what you need.
These simple steps are all you need to activate Google Discover on your phone. Now, if you want to customize the feed of Google, keep reading and we'll tell you how to do it.
Once you're in the menu, customize the interface, it is not so complicated. To do this, just go to the end of the menu and in the section "General", choose "Theme". From here you can activate, for example, the dark mode.
Now, there is also the possibility of indicate to Google to Discover the topics that do not interest you. So you will only have to press on the three dots that are found on each tab, and select the option "I'm Not interested".
In addition to getting no news associated to this issue appears, you can also make a form of digital communication that you don't want to disappear directly from the menu.
On the other hand, there might be a medium or a subject, whose traffic we want to decrease without allowing it to completely disappear. In this sense, you'll be able to control the frequency through the options "More" and "Less" you'll find the button in the bottom right corner of each tab. So you'll be able to make the reiteration of a medium or a particular theme to increase or decrease.
How to see the news of Google?
If you want to see the news from Google, accounts with various tricks or possibilities:
- To add a widget to the desktop. One of the options to have the news of Google at hand is to create a widget for our desktop. Simply tap and hold a free area of the desktop and select the "Widgets" option. Then, look for the section of Google and press and hold down the option "Search" to carry it to your desktop. Once there, you can adjust the size and select the "G" to have the application Discover.
- Create a shortcut. Another alternative you quick and easy access to the news of Google through the desktop is to create an access Just go to the apps on mobile and, once you have found the Google icon, hold to drag it to the desktop. Once you have, press it again to Discover make act of presence.
Once you have Google Discover you'll be able to add or remove topics that you want in the following way:
- Delete topics. As we already mentioned, if you do not want to read on a particular topic, you can delete it to not display content associated with it. To do this click the icon of the three points that you will find in the upper right of the news concerned and a menu will appear from where you can select "I'm Not interested".
- Add topics. If you want just the opposite, that is to say add topics of your interest, low to the end of the screen, and then tap on the option "More news". In the window that appears, tap on the three dots and select "Manage interests". Tap after in the "Your interests" and manage as you think convenient.
Why can't I see the news of Google?
It is a problem that occurs frequently. Many users through forums and networks reveal his concern at not being able to access news from Google. The majority of those affected, ensure that your mobile device prevents load the news that have been selected and while returning back to try again, still no charge.
What's worse is that the problem is usually associated with Google Discover because most of the users can access to the same news from your browser without any problem. In these cases, the problem of Google is not usually associated with a bad update, or to the customization options, and many of the users have been terminated for reporting to manufacturers who can offer a solution.
However, to avoid waiting more than the account, it is possible to follow a simple procedure you'll have to do it again if the problem persists with time:
- Go to "Settings" and "Applications" and tap on Google.
- Clear the data and cache (don't worry, because the rest of the files from the mobile device will be safe).
- Enters the app Google and chooses the option "Use without account" menu in the top corner of the icon.
- Restart the mobile.
- Once done, choose the Google account and the problem will be solved.
