Would you like to know how to optimize your LinkedIn profile for you to be an effective way?
Did you know that there are 10 tips super simple that will help you learn the basics to know how to make a good LinkedIn?
Well, if you want to gain a foothold in the largest platform for job in the world, this article is for you. In him, we're going to talk about the importance of this social network in our day-to-day and why improve your LinkedIn profile it will make you stand out in terms of visibility is concerned.
Are you interested in? So let's do this!
Before going into details, let's review a few relevant data on LinkedIn.
Founded in 2003, LinkedIn has currently 610 million registered users at the Global level:
- More than 30 million businesses are represented
- More than 20 million open jobs
- More than 90 thousand of schools, colleges and universities
- More than 50,000 different skills in profiles of users
- It is available in 24 different languages and operates in more than 200 countries
- Spain occupies the twelfth position in terms of the number of users
LinkedIn is used by women (44%) as men (56%), with age range of greater penetration between 35 and 54 years.
45% of LinkedIn users are part of top management of their companies, therefore, through this network, contact the decision-makers in companies, in addition to high-level executives, thought leaders and content creators.
Daily, on LinkedIn publish 2 million posts, articles and videos, that is why I know how to have a good LinkedIn profilewe're going to help make our content to many more people.
And to finish, 91% of executives rate LinkedIn as their first choice to get relevant content professionally.
LinkedIn works like a browser, so we will try, in the 10 TIPS, to help you improve your profile to get appear in the first pages of results.
Tip number 1: keywords
Before starting the optimization of the profile, give a time to think of how you want to be found. We have to identify the keywords that are relevant to our industry and professional position for placing them in a natural way within each of the sections of the profile.
Example: "I work in digital marketing and development strategies of the business." The key words will be: MARKETING, DIGITAL, STRATEGY, BUSINESS.
Tip number 2: Customize the URL
On LinkedIn, we must get our url transmit our personal brand, and if it is also possible to our value proposition as a professional.
URLS NOT CUSTOM: www.linkedin.com/in/mariajose124567
CUSTOM URLS: www.linkedin.com/in/mjgmiranda
Tip number 3: Photography and cover image
It is important to have a good photography that conveys our professional image, smiling naturally and with a background that does not stand out more than the face. It is also interesting twork in the background image, that is properly adapted to the measures of LinkedIn (1584*396 pixels) tried that also is related to our profession.
Tip number 4: The extract
The first three lines of the extract are as a call to action to “hook” to the user and remains interested in our profile.
Writing in first person, ask a question, a text style picht elevator...
Tip number 5: Complete the profile
Although it is not necessary to do it once, get to correctly fill in all the phases of the LinkedIn profile will get you have a stellar profile that rankeará above our colleagues/competitors.
Tip number 6: Include images, videos, infographics
We have to get to include content that's relevant to our sector, we provide a value. In our profile we may include pictures and logos of businesses and clients with whom we have collaborated, but we also have to do so in the publications of feed.
Tip number 8: Follow a strategy of generation of network of contacts
On LinkedIn, we can choose to have a strategy LION, which stands for LinkedIn Open NETWORK, which means that we are open to accept any contact, or decide to carry out a targeted strategy for lead generation-niche-segmented. In this case, you must generate between 2 and 15 new contacts per month, drafting invitations hyper-personalized to show to our future, contact our interest in your profile.
Tip number 9: Post content
The generation of relevant content is on LinkedIn of the utmost importance. You can start by sharing information of your company, colleagues, opinion leaders of your sector...in this case try to issue a comment participatory around the publication to generate engagement and if it is possible, mentioning the keyword or the #hastag for which we are interested in ourselves.
Tip number 10: to Be a member of groups
LinkedIn groups are also a great opportunity to share content and experiences with professionals from the same industry. Identify those groups that are relevant to our profession and start to participate in the usual way.
To finish a TIP EXTRA that is sure to help give a push to your profile: the keyword key should appear between 15 and 35 times, naturally distributed in all sections of the profile, so you work out the algorithm to take this word as a reference in searches associated with it.
