Do you have a website, blog or e-commerce, and still you're wondering how to make the visits of the users surfing through the search by voice?
The fact search by voice, has gone to attributing year after year, the trend of the moment without this getting off the ground at all.
So, when I got on the rise, we want you to be prepared to apply the seo for voice correctly.
What is it and what is it used for voice search?
Since a few years ago, different operating systems (Android, ios...) removed the option for users to be able to request information, in an apparently more optimal: this was the famous voice search, which consists in performing searches using a search engine to voice such as Google, Siri in iphones, the same voice search Android, or even Cortana on Windows.
And is that when we talk about search by voice, we can distinguish two types:
Search immediate and/or timely
In this type of search, the user is expecting to have a quick response, and for this, the main factor that should be taken into account to optimize are the rich snippets of our website.
Using the rich snippets or rich snippets, we're giving Google the detailed information of what is discussed in our site. In this way, is what we are putting a lot easier for this, can in turn, provide the content to the user demand.
On the other hand, will be super important to have content of very good quality and the information is well rounded.
And that is the clearest example for this, is the optimization of the products in the e-commerces: it will be a decisive factor that we have very well complemented the information relating to each product, so that Google can identify easily, quickly, and clearly the characteristics and attributes of the same.
And is that, in fact, not much different from when we have to optimize a website for search written, because the attention to detail in every one of our products or services, it will be a very important factor for seo by voice.
Examples of searches are immediate:
- What banks near me?
- I want to buy a pizza.
- How many years has Mariano Rajoy?
Search longtail:
Questions or keywords long tail, we find more often in searches by voice, search by writing in Google.
To do this, Google uses the new update that has been done, the famous: Algorithm of Google BERT.
Using this update, it is able to analyze and interpret the doubts of the users, and give a more in-tune to do this.
Thus, closely linked to this point, we're going to give you a few tips that you must take into account that your website is well-optimized in the eyes of Google for searches by voice.
When we want to optimize the content of a website (whether you have a blog, e-commerce, or a web-mixed), we carried out first of all, a keyword research to extract the key words that we will incorporate in the content, of course, after having done an analysis of errors and technical aspects tools seo spider as Screaming frog.
Normally, these keywords found in the search engine keywords, we try to incorporate the most natural way possible within the article. Even so, our main concern is that this text has the key words for which you want to position.
But, if we want to optimize our website for voice search, you'll have to give a lot of importance in the drafting of the phrases (and, in short, the content), as we would seek to a user through voice search.
For example:
Search written in Google: George Clooney.
Voice search for Google assistant: Who is George Clooney?
With this example, we see that by using a voice search, the user is using few keywords different from those usually used for writing (in fact, it uses more words than normal).
For that reason, it will be important to include the keywords “extras” in our text.
