Do you know what are the 5 best tools that you have to take into account when making a audit SEO?
Well, today we are going to explain how to start to make a analysis SEO with 5 tools are totally free, so that you can begin simply to use today and to improve the positioning in search engines.
Apart from the most popular as Google Analytics, to know what is Search Console and how it works, Keyword planner, or planner key words– you here are the 5 best SEO tools that we have chosen.
1. Screaming Frog
This tool semi-free is super useful to be able to crawl thousands of websites right at the beginning, when we go into a new project.
When do you use it?
At the start of a project, when we want to analyze the website and to know the status SEO on page.
Main advantages of the tool Screaming Frog and benefits:
- Learn web architecture or structure of the web (web map)
- Identify the HTTP status codes and the health of the URLs
- 3xx
- 4xx
- 5xx
- No response
- Titles, meta description
- Analyze the pages that have little content
- Any meta tags or meta tags in HTML
- The images contained in the website and its weight to be able to optimize them
- Canonicals
- Information about robots.txt (in this, we will find all the information and guidelines that follow robots or spiders of Google.
These are some of the features and as you can see is a very useful tool to identify the errors and correct them to improve the organic positioning.
2. Ubersuggest
What is Ubersuggest?
It is a tool that combines the functionality of the keyword planner and Google Suggest, and that you can use to complement your study key words. It is a great ally in the process of looking for keywords that match the search intent of your target audience. It is the property of Neil Patel, one of the gurus of digital marketing, named by Forbes magazine as one of the 10 most influential people of this sector.
When to use Ubersuggest?
When you want to make a kewyord research with a more in-depth study of key words and their combinations (suitable also to improve your positioning seo local).
Features of Ubersuggest:
- The SEO competition for the keyword
- Competitors that are coming out for this keyword.
- Keywords related and monthly search volume.
- Questions, Ideas, content
- Traffic volumes: Mobile and PC
- Age range of people who perform the search.
- Clicks in the SERPs.
- Audit SEO
Disadvantages: you can only search for a keyword.
Note: This free seo tool, we can come very handy if we are trying to position content on other platforms. An example of this, is if we do SEO on Youtube.
3. Answer the public
What is Answer the Public?
It is powerful tool and free us allows you to collect the most frequently asked questions related to a word, and deepen the study of keywords, the long tail or Long tail to optimize our content marketing strategy.
When to use Answer the Public?
It is a very useful tool to find the long tail, and delve into the keyword research, and contribute ideas to enrich the content of your site or blog.
In turn you'll be able to find an easy way to FAQs, or frequently asked questions.
Advantages of Answer from the Public: you save a lot of time in searching questions for subjects in particular.
Disadvantages: Answer the public only allows you to 3 searches per day.
4. Pingdom Tools
What is Pingdom Tools?
It is a free tool for measure the speed of website and to improve the load time.
The time is a primary factor in the internet, and it can be a determining factor in our SEO, user experience and conversion capacity of our web site.
When do you use Pingdom Tools?
- To do a speed test of the web, all their elements and to identify the improvements that we can implement to speed up your load.
- When we detect that the web works slow or simply for prevention and detection of features that can make going to the web slower than normal.
Advantages Pingdom:
With this tool we can:
- More detailed information of the results, with images, CSS, JavaScript, RSS, and each one of the elements that form it.
- You know how much space each file (impact on load time).
- Check the DNS, the connection with the server.
- We may revise our history and check the improvements we have achieved.
5. Uptime Robot
What is Uptime Robot?
It is a free Tool to monitorizarla connectivity of our website that allows us to know when our website is active, and lets you know it falls and rises again.
When do you use it?
From the first moment in which we are working on a web project with this display of web pages, we will know at all times and automatically using a service for alerts, the times that we've had offline, response times, and falls.
Advantages of Uptime Robot: alerts You by mail when the web goes down and when it rises. You can trackear more than one account. I recorded the whole history of the falls and rises.
Disadvantages: limited number of servers and, in the free version, a minimum time of check-ups for 5 minutes.
6. Mailer Lite
Another SEO tool free that you must consider in your strategy of digital marketing, is Mailer Lite.
In another article we talked about what is Mailer Lite and how it worksto learn the basic functionalities and most important of this platform access completely for free. With it, you'll be able to set landing pages, pop-ups, campaigns, email marketing...
