Would you like to know specific techniques to be able to do the best bound internal for SEO?
Do you know how to carry out a strategy of internal links and so to improve the organic ranking of your website (either WordPress, Prestashop, html, etc)?
What is the interlinking or linking to internal?
When we talk about linking internal or (Interlinking in English), we refer to all the links that we implemented on our website, and that, finally, head to our website.
This is one of the best tips to improve the SEO of your website, as it contains myriad benefits in terms of positioning and crawleo of the spiders of Google.
Then I'll talk about what it means to have a good bound internal within our website, 4 types of linking internal and 2 tips from professionals of SEO to carry out a strategy of interlinking deep.
The importance of the Link Juice
To carry out a good strategy of linking internal, it is vital to know what is Link Juice.
And is that when we talk about Link Juice, we refer to the transmission of authority via links within our web page, taking into account that when we implement a link that goes from one page to another within our own website, this conveys authority. Know how to channel that authority to us will be essential to be able to control the Link Juice.
To view a graphic example, let's imagine that our web-based architecture is composed of containers containers and cups drivers, starting from the Home Page, followed by a second level that could be categories, a third level of subcategories, etc
Likewise, if vertiéramos a glass of water on the first level (Home), the liquid would fall down the pipes, transferring at the following levels, and so on.
This is the same method by which it is governed Google bots to carry out the tracking of linking internal in a web.
When do we use the interlinking?
Before you start with all the material that I have prepared, it is important to know in which cases we will use the linked internally within our website. It is going to depend a lot on the type of website and theme that you are. In this process, you can find different types of interlinking:
Option 1: Interlinking random
It is very likely that right now this is the state of the bound internal on your website; in the end, if you have not followed any strategy until the day of today, this is the one that comes naturally. This type of bound, by not having a defined pattern, probably leave a lot to be desired in terms of optimization.
Practical application: the linked random consists of an unordered structure in terms of hierarchy, where any page can point to any other by following a link. Because we have no account of the levels and the “power” of each landing, we can affirm that it is a model that is located far away from excel.
An example of this would be any website (whether of the theme that is), with plenty of categories and subcategories, which interlinking has not been thought of and taken into consideration for proper optimization.
Option 2: interlinking vertical
This strategy of linking internal consisting in the transfer of authority within our website, in format descendant, in an orderly fashion. That is to say, starting from the authority that generates the Home Page of the site, the link juice will go down from the highest levels, until you reach the lower levels of the site, transferring the power between the different levels of the site.
It is important to note that, in this type of bound internal, the links are not going to be mixed between subjects. That is to say, as we can see in the picture, the interlinking is carried out within the clusters on the same topic and never direct you to others clusters of different subjects.
The advantage of this typology is that there will never fall in canibalizaciones SEO. The reason is simple: we're slicing very well each cluster for all levels, and the key word of a sub-category, ever going to position themselves for the keyword you want to rank for the category above it.
Practical example: if we take as an example a web of office supplies, we know that they will have different types of objects: pens, tables, cups...
Well, with the pens (which would have a position of level 2, just below the Home Page), we find that it would be branched between pens of different colors (blue, black, red, green,...).
Also, the category “pens”, along with the subcategories of the colors, would form a cluster. Then, if we apply the linking internal vertical, all of these landings would be linked between them with no point to other clusters (such as cups, tables or chairs).
When do implement the interlinking vertical?
- Websites that have different themes.
Option 3: Interlinking Horizontal
In this type of bound premium equal on any criteria. In this method, all the categories have the same authority and is permitted to link between them.
This type usually applied in websites that require no hierarchy and that, for example, are composed of blog articles.
A point to note here is how we carry out that interlinking.
As we already know (or can guess), not all posts are going to have the same relevance in terms of search. Therefore, to carry out a good bound internal horizontal, we must channel the link juice from the articles that are easier to position, to the items, gradually, they are more difficult to position.
That is to say, the internal links starters that you receive an item, will come from blog posts that are easy to position, and, in turn, will have outbound links to articles more difficult to position.
When do implement the interlinking horitzontal?
- Websites monothematic.
- Websites that do not have hierarchies.
- Sites that can implement Rich Snippets, very specific. This will allow Google to differentiate between the different categories or posts, though are very similar between them.
Option 4: Interlinking Vertical + Horizontal
This fourth typology, combining the two types of bound internal mentioned above.
This is why you will put together what good of every one, to increase their effectiveness.
When do implement the Interlinking Horitzontal?
- Webs great.
- Webs multi-thematic.
Tricks and tips for a good Interlinking or linked internal
We have reserved a section at the end of this article, where we are going to explain a couple of tricks that we use professional SEO to optimize the texts to a higher level if possible.
Tip 1: Expansion of linking internal
When we talked about the different types of bound internal, we have discussed the most optimal to know how we should bind the pages between them. However, at this point, we will explain a little trick to optimize the pipeline of authority between posts.
Practical part: let's say, for example, that we have a created category (pens) and some posts that hang of it (pen blue pen green, red pen...) and we're going to upload a new article that speaks of the “pen orange”.
A part of knowing the posts incoming and outgoing that must have item that you going up (based on number of searches), there is another way that very few people know in order to detect items that may be mentioned:
1. We go to the Google search bar and type the following: “inurl:example.com pens ballpoint pen orange”
By doing this, you are telling Google that we return ALL of the results of landings that are within the category of the “pens” (obviously in this site “example.com”) that are most relevant for the keyword “pen orange”.
2. We give you the “enter” button, and we will see all the relevant results (of the site “example.com”) for the key word “pen orange”. The results that Google shows us, will be those in which appears the keyword “pen orange”.
3. We detect and extract all those urls and check if the main keywords you have to a greater or lesser searches that the keyword of the article that we are creating “pen orange”.
4. At this point, we will select and save only pages whose main keywords has a lower monthly search volume.
5. Once we have these filtered articles, we will go to each one and make a “Cntrl + F” to detect the keyword “pen orange”. When we find it, we will anchor in the keyword, with the hyperlink to the new article “pen orange”.
Conclusion: by doing this, we are optimizing the items from another perspective, completely free of charge and with the information almighty that gives Google. What more can you ask for?
Tip 2: Use key words semantically equal
This second council complements very well the first one that we have just discussed.
This trick consists in the following: when we do an anchor on a keyword which redirects internally to the landing or post that we are interested in within our website, we try to make variations semantics of this keyword in the anchor.
How do we do this?
Once we have uploaded the new article about “ball-point pen orange,” and we have left to spend a few days, we'll go to the Search Console and enter in the search bar (filtered by pages) the url of the article in question www.example.com/boligrafos/boligrafo-naranja.
Once we have performed this search, we appear different tabs like “queries, pages, countries...”.
We will look with the tab “Query”.
This tab we show all the keywords for which it is positioning the article www.example.com/boligrafos/boligrafo-naranja.
Here is where indentificaremos a key word that has the same meaning as “Pen orange”.
Once we have this keyword semantically the same (for example, “pen orange”), we'll go to one of the items that we have found in the tip number 1, and where it appears the keyword “pen-orange”, the replace it with the new keyword “pen orange”. Because only you will deploy the anchor in this keyword, pointing to our new article of www.example.com/boligrafos/boligrafo-naranja, and task done.
With this, we have managed to expand the volume semantic search for the keyword “pen orange”. In addition, we have increased the keywords and the semantic field in which the article of “pen orange” is to be positioned.
