Marketing and advertising on the Amazon

Create a store on Amazon, upload your products and start selling, it is a relatively simple process. And this is why the competition is fierce. Therefore, to complement your sales strategy with an advertising strategy is the key to stand out among your direct competitors.

Amazon has a tool of internal advertising similar to Google Ads: it is a system of bids for keywords. If we create an ad campaign for Amazon, when a user performs a search using a specific keyword, you can choose to appear as a sponsored product, being the first of the list of results.

Although this advertising has a cost, the advantage is that you only pay when the user clicks on our ad sponsored. As the user come to the landing target, the probability that you end up buying is very high and the return is almost assured.

In addition to the products sponsored in the search results page, also there are other locations that we will be able to bid. For example, the related product. In this way, if a user is viewing a product of your competitor, you'll be able to appear with your product and offer you alternatives. Also, if a user is viewing a related product, you'll be able to show you complementary products and do cross-selling.

If you want more information of the modalities of Amazon ads are available, please contact us and we will advise you with pleasure.