Google Tag Manager

Little that you know of websites and tracking, you will know that each tool, advertising and analytics has its own system of data collection. Each one has its own pixel (the code which allows for tracking of a user), and, at times, such is the amount of tags that slow down the loading speed of the page.

As a response to this situation, Google market bag years ago, Google Tag Manager. This tool allows us to simplify the installation of pixels and HTML code in our web site.

And it does it in a way so simple that you do not even require an extensive knowledge of development. It is for this reason that it is also one of the favorites of marketing professionals, thanks to the autonomy granted to them.

Elabs has an experienced team in setting up Tag Manager: first, we will define the pixels are strictly necessary for the website; then, define the variables to capture to complete the information of the pixels; and, finally, we will identify the user events that will trigger those pixels.

With Tag Manager, you'll be able to speed up the loading of your website without giving up a tracking perfect.