Industry
To provide a good strategy industrial marketing for companies in the sector has become necessary to a globalized world and in constant evolution. And that is to be ahead of the competition and boost online presence and sales of our customers, having the best professionals in the digital marketing is key.
For this reason, more and more companies in the industry sector that invest in digital marketing and rely on the best agencies to develop a strategy and powerful to increase their sales. To do this, to get an online presence resistant is the way to get more visibility and results.
In Elabs Consulting we have clear what are the benefits of having our marketing strategy industrial custom and beat to the product and peculiarities of each company.
In the first place, we focus on the web page of each customer and work towards the internalization to help you open market. Then a good strategy of industrial marketing helps to improve the position in search engines and be on top of the competition. Finally, we adapt to the constant changes in digital marketing, which allows us to perform tasks of tracking and optimization-efficient and, thus, to increase the sales of our client.
Below you can read about two of the companies of the industrial sector who have relied on us to get your presence on the Internet and how they have grown after years of working with us.
Manusa/Ferroflex
Manusa brings more than 50 years developing all kinds of doors smart access to the best quality and design possible. With an international presence in more than 90 countries, Elabs Consulting is your trusted partner for more than 2 years to continue to grow and acquire the title of leader in the sector.
Some of the techniques of digital marketing industry have worked to improve the visibility of your web page are:
- Development of a Keyword Research and proposal of the reclassification and expansion of categories and products.
- Web migration Manusa to HTTPS, creating a new design and a new re-categorization.
- Writing content optimized for the new website: product listings and content categories (content very technical and specialized).
- Internationalisation of the site: in 2019, en, FR and PT, and in 2020, PT-Brazil, and it IS-LATAM.
- Migration blog external Manusa.com and web Migration Brazil Manusa.com/pt-br
- Tracking and measurement of events and forms via Google Tag Manager.
- Optimization of content: titles, descriptions, and others according to new opportunities or areas for improvement.
- Correction of errors and the daily monitoring.
- Definition of a strategy for Ferroflex (brand industrial Manusa) and migration of the web within Manusa.com
InspiraFarms
Founded in 2012, InspiraFarms is an industrial company that designs, develops and supplies cold storage and packaging plants, modular and energy-efficient on farms and near them for the agricultural sector. Its purpose is to significantly reduce the loss of food, lower energy costs, and access to markets of greater value.
After almost 1 year of collaboration with Elabs, InspiraFarms has been redesigned along with our IT team to their corporate website to deliver content most complete on their cooling services for agricultural products. With our strategy of industrial marketing and this new content, InspiraFarms is getting a position in the top results of Google with keywords relevant as packing houses,” or “cold rooms”.
In addition, with the help of our team of SEM, the company has tripled the conversion rates of your campaigns in Google Ads, significantly increasing the number of “leads” qualified that are generated from this source of traffic.